The Cure logo features a clean wordmark with a distinctive blue dot at the end. The small blue circle draws attention and emphasizes precision, completeness, and the focal point of “the cure.” It invites the eye, and the mind, toward resolution and recovery. Blue is widely associated with credibility, tranquility, and cleanliness, especially in health and wellness branding.

The dot reinforces that foundation. Cure isn’t just about treatment, it’s about advancing healthcare and supporting healthcare entrepreneurs and innovators from concept to commercialization. Placed at the end of the word, the dot creates a sense of closure that rounds out the logo’s structure. It’s a simple yet powerful design element that makes the brand memorable at a glance.

To preserve the simplicity and readability of the Cure logo, the minimum clear space on all sides, for all logo variations, must be no less than the height of the letter “u” in the Cure wordmark. No copy, graphics, background patterns, or images should appear within this boundary.

To maintain a consistent and repeatable user experience and engagement with the Cure brand, we recommend defaulting to the primary full-color Cure logo on a simple, solid white background. If the reverse white logo is required, please ensure that only solid dark gray or dark navy brand colors, as indicated below, are used as the background to ensure readability of the white Cure wordmark and the Medscape Blue dot.

Approved Background Binhex Values:

• White: #FFFFFF (Full Color Logo)

• Dark Navy: #071E49 (White, knock-out Logo)

• Dark Grey: #272727 (White, knock-out Logo)

This standard spacing should be applied whenever the Cure logo is used alongside a partner logo. If Cure is the lead in a partnership event or campaign, the Cure logo should always appear first, either to the left or on top.

For Horizontal Lockup

The spacing between the Cure and partner logos should be at least the height of the letter “u” in the Cure logo to ensure maximum readability. The same padding should be observed if any graphic element is used to separate the Cure and partner logos. The height of the letter “u” in the Cure logo should be used to separate all elements in the logo lockup.

For Vertical Lockup

The spacing between the Cure and partner logos should be at least the width of the letter “u” in the Cure logo to ensure maximum readability. The same padding should be observed if any graphic element is used to separate the Cure and partner logos. The width of the letter “u” in the Cure logo should be used to separate all elements in the logo lockup.